Time

Overall Schedule

Advanced Affiliate Marketing

Conference Room 1

Affiliate Marketing for Beginners

Conference Room 2

09:00 AM

09:30 Registration & Exhibition Opens

09:30 - 10:00 Welcome Tea & Coffee

10:00 AM

10:00 Welcome from Conference Chair                                                       

10:15 iGaming Legislation Update: Hungary and Romania

Join our panel of legal experts as they provide an overview of the latest Hungarian regulatory developments. This session will also cover iGaming legislation in neighbouring Romania, an emerging market that is one to watch for 2011.

10:00 Welcome from Conference Chair

10:15 An Introduction to Affiliate Marketing for the iGaming Industry

This is intended as a primer for affiliates that are either new to the iGaming industry or considering becoming an iGaming affiliate after having been an affiliate in another sector. This lesson will include:
• Basics of the revenue model
• Understanding the iGaming lingo
• What player values you can expect from different iGaming verticals                                            

10:45 Global Web Traffic Trends in iGaming

This session will analyze the web traffic patterns of iGaming consumers, covering key areas including:
• The user path to iGaming sites
• The socio demographic profile of visitors to iGaming sites
• Dwell times on iGaming sites
• Identifying new markets
• Examining the surge in traffic from Latin America, Asia
• A global view web traffic to affiliate sites
                                    

10:45  How to Make The Most of Your Relationship with Your Affiliate Programs

Friction still arises between iGaming affiliates and iGaming affiliate programs. This session aims to help affiliates to understand what is required of them from the outset and what to do throughout the relationship to maintain a healthy rapport with their affiliate managers.

11:00 AM

11:15 - 11:45 Morning Coffee Break

11:45 KEYNOTE PRESENTATION : Zynga - Monetising Social Media

Zynga is one of the greatest success stories of Facebook. Hear from a Zynga representative as they discuss their business model and how they made revenue from a space that many thought was unmonetisable. Attend this session to find out more about monetising advertising in social media, virtual goods, conversion incentives and effective data capture.

12:00 PM

12:30 - 13:30 Lunch Break

13:00 PM

13:30 SEO: The Latest Update

This session provides clear insight into the latest major Google Update (Caffeine). This will be a fast moving session, backed up by hard evidence from the Stickyeyes data set. Attendees will take away actionable points covering link building (post caffeine), deployment of RSS for SEO benefit and leveraging universal and real-time search. There will also be opportunity to discuss the future of search from personalization to the effects of social media.

• Paul Reilly, Head of SEO, Stickyeyes

13:30 SEO for Beginners

SEO is the foundation for successful affiliates. Find out what you should be doing and what to avoid to start moving up the Search Engine results pages. Basic SEO is something every affiliate can do themselves, and this session will show you how.

14:00 PM

14:00 SEO: Promoting for Specific Events

As SEO gets tougher and tougher, and Google gets smarter and smarter, promoting and optimising for specific calendar events is quickly becoming a necessity for successful iGaming firms. Learn how to:
• Create successful offers and promotions
• Optimise your search campaigns for specific events
• Understand the time lines required
• Undertake campaign tracking
• Learn from real world examples that have worked for the 2010 World Cup.

14:00 Q&A with the Affiliate Masters

If you want to become a better affiliate you should learn from the best. Our panel of experienced affiliates will tell you how they became successful, give tips and advice and answer the questions that you’ve been dying to ask.

14:45 Social Marketing Campaigns: What Can the iGaming Industry Learn?

Looking at social media campaigns that have been successful outside iGaming can shed light on what will work in iGaming. Taking the most successful non-gaming social media campaigns, this session analyses why these campaigns were effective and how they led to increased signups, revenue and brand recognition. Discover the objectives of each campaign, how they were tracked and the positive impact they had on the bottom line.

14:45 Developing Great Content

Without meaningful content and compelling copy, your website is not grabbing the attention it deserves. In this session, we'll explore a diverse range of Web content development strategies along with innovative techniques for dramatically boosting the visibility and interactive appeal of your site. From SEO copywriting tips that encourage consumers to click, to persuasive design strategies that turn browsers into buyers, it's all about improving the end user's experience through superior content.

15:00 PM

15:00 ASOP First Round Begins

FREE Bar and Networking in the Exhibition Hall

15:15 Case Study: Conversion Optimisation Strategies That Work

Conversion optimisation is sometimes more difficult than search engine optimisation. Make a bigger impact on your bottom line by learning what has turned non-producing sites into profitable businesses. This session will give specific focus to:
• Conversion optimization for affiliate sites
• Effectiveness trends in banner advertising
• Tips for creating productive landing pages

 15:15 Social Marketing 101

Social is the buzzword of 2010. Even basic social media use will motivate hundreds of your fans or followers to action. Learn the basics of social media, which three social platforms to focus on and how to use social media to your advantage for an investment of only minutes per day.

15:45 Affiliate Insight for 2011: Promoting Regional Poker Variations

Find out why promoting new and different poker variations could be the next big trend for affiliates in 2011. Find out what versions are popular online, how many people are playing, why localization is key and how you can capitalize on these niche areas in terms of PPC and SEO in a regionally regulated landscape. This session will take a niche approach to offering regionally popular poker variants.

16:00 PM

17:00 PM

18:00 PM

18:00 Exhibition Closes

19:00 PM

20:00 PM

21:00 PM

21:00 - LATE Evening Networking Event

VENUE: Details to follow shortly

22:00 PM

23:00 PM