Time

Overall Schedule

Adavanced Affiliate Marketing  

Conference Room 1

An Introduction to FOREX  

Conference Room 2

10:00 AM

10:30 Registration & Exhibition Opens

10:30 - 11:30 Arrival Coffee

11:00 AM

11:00 Welcome from Conference Chair

11:00 Welcome from Conference Chair                        

11:15 Insight into American iGaming Investigations

Jeff Ifrah of the Ifrah Law Firm is at the forefront of government investigations into igaming and increasingly, into igaming affiliate organizations. Mr. Ifrah will provide insights into current areas of interest to the Federal Trade Commission, the U.S. Justice Department and other regulatory authorities. Mr Ifrah will specifically focus on areas of concern for iGaming affiliates.  

11:15 Forex Trading: A Market Full of Opportunity                           

Numbers: 2-5 trillion dollars traded daily in the Forex market
• Players: The Forex market is backed by the biggest and most important financial institutions on the globe. It has higher level of legitimacy than the gambling world and doesn’t face the same legal challenges
• Tools: There are various schools of thought that dedicate much time and resources trying to eliminate as much of that risk as possible - technical analysis (studying trends) and fundamental analysis (studying the news), Forex is not about luck.

11:45 Webpage Usability: What Webmasters Need to Know

Usability is key for conversion and retention. This session will be based on live site case studies of what works and what doesn't. This session will cover:
• The importance of navigation
• How to describe products and services
• How to balance branding, navigation, and content for a better user experience
• Where to spend your money for maximum improvement in user-experience metrics

11:45 Binary Trading: The Advantages, The Future?

While Forex leaves room for tremendous profits, the risk can also be large. However, Binary Options trading offers traders the ability to know up front just how much they could profit in the best case scenario, while being aware of the losing possibilities from the get go. In a market that isn’t traditionally popular or familiar, could this be the answer?

12:00 PM

13:00 PM

13:30 - 14:30 Lunch Break

13:00 International SEO: Optimisation for Different Search Engines & Territories

Tough regulation around advertising for gaming brands/sites means SEO remains one of the best ways to drive new acquisitions and build international brand awareness especially as there is still value in optimising for other, less competitive search engines. Attend this session to learn which search engines rule in territories around the globe and discover how to build a workable plan for International SEO in order to succeed in making your brands next big push into the international non English speaking search landscape.

13:00 The iPhone, Android, and Forex Trading

These two industries, mobile and Forex, are both huge in their own right and with their respective target audiences. However, the alliance that these two markets are forming seems to be progressing too slowly. The world is changing fast and the technology world even faster, so how are Forex brokers getting into the mobile game?

14:00 PM

14:30 iPhones, iPads, Android and Apps: The What, When, Where & How

With such a high demand for Smart Phones, iPads and Apps, mobile is at the forefront of on-demand information and entertainment. Attend this session to understand:
• Optimisation for the Smartphones and iPad
• iPhone and Android applications for gaming operators
• What these new technologies mean for affiliates
• How affiliates get credit for mobile traffic

 Affiliate Marketing for Beginners

14:30 Buying Traffic for Beginners

Buying traffic effectively can be the most profitable investment an affiliate can make. From PPC to exit traffic and how to find your own sources of traffic, this session will tell you how to calculate your expected return on investment, how to qualify traffic sources and how to analyze the real results of your campaigns.

15:00 PM

15:00 ASOP Second Round Begins

FREE Bar and Networking in the Exhibition Hall

15:00 Social Marketing Campaigns: The Affiliate Perspective

Social networking has tremendous potential for the online gambling market, but as it stands nearly 50% of the online gambling-based Twitters are used solely to solicit business for online casinos. Has the iGaming industry really grasped the concept of social networking? Attend this session to discover:
• The major do’s and don’ts for affiliates
• How to use social media channels effectively
• Tips for creating innovative campaigns that will successfully drive traffic

15:00 Wordpress 101

Wordpress is a favorite platform for affiliates. Learn what Wordpress can do, how customizable it can be and see live examples of dominant affiliate sites that are built on a Wordpress platform.

15:30 How to grow your affiliate program with non-gaming affiliates

In today's uncertain economy companies need to reach out into uncharted territory to continue to sustain or grow. This needs to happen while keeping your costs low or expanding to outside your circle of competence. This session will examine how operators can prepare and expand into the art/science of recruiting non-gaming affiliates into their affiliate program. Attend this sessions to:
• Understand the profile of non-gaming affiliates
• Prepare your program for success
• Discover Where to find non-gaming affiliates
• Learn how to keep them motivated
• Compile a checklist to get started

16:00 PM

17:00 PM

18:00 PM

18:00 Exhibition Close

19:00 PM

20:00 PM

21:00 PM

21:00 - LATE Evening Networking Event

VENUE: Details to follow shortly