Niall O'Malley

Group Account Director, immediate future

For over ten years Niall has lead pan-European PR campaigns for brands such as Diageo, Ferrero, IBM, Motorola and Sony. More recently, he has helped redefine the communications strategy for his clients to reflect the changing nature of the media.

The social media campaigns he has led have been shortlisted for five awards in 2009 including the European Business Awards for ‘Marketing Strategy of The Year’ and the Marketing Society Golden Jubilee Awards for ‘Digitally Led Marketing’. 

Sitting on the social media council for the Internet Advertising Bureau (IAB), Niall has also been deeply involved in exploring the questions facing the marketing industry as it seeks to take advantage of social media. In particular, he has been working closely with brands and the wider agency community to improve the measurement of social media campaigns. Beyond this, Niall has also conducted numerous social media training sessions for associations including the Chartered Institute of Public Relations (CIPR) and conferences such as Ad:tech.

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